Barton, Gibson & Carr supported the best-selling book Chronic: The Hidden Cause of the Autoimmune Pandemic and How to Get Healthy Again by Dr. Steven Phillips and Dana Parish with a comprehensive digital marketing strategy designed to expand reach and drive reader engagement. The agency delivered SEO-optimized website development and ongoing site management, ensuring fast performance, strong search visibility, and clear pathways for readers to learn more about the authors and their work.

To build a loyal audience, Barton, Gibson & Carr executed targeted email marketing campaigns, automated sequences, and educational newsletters that increased engagement and kept readers connected to new content, events, and media appearances. The team also managed full-scale social media marketing, creating consistent, authoritative content across Instagram, Facebook, Twitter/X, LinkedIn, and YouTube to grow the authors’ platforms and elevate conversations around autoimmune disease and chronic illness.

To maximize visibility and sales, the agency launched data-driven digital advertising campaigns, including Google Search, YouTube, Amazon, and paid social ads tailored to high-intent audiences. This multi-channel approach significantly boosted awareness of Chronic, strengthened the authors’ digital presence, and helped position the book as a leading resource on autoimmune health.