Barton, Gibson & Carr partnered with Kris Newby, author of the best-selling investigative book Bitten, to lead a full-scale digital marketing initiative designed to expand the book’s reach, strengthen the author’s online presence, and drive sustained reader engagement. The agency delivered an integrated strategy that combined website development and management, email marketing, social media growth, and comprehensive digital advertising campaigns—all optimized to boost visibility, credibility, and conversions.
The project began with the design and development of a modern, SEO-optimized author website that showcased Bitten’s groundbreaking research, media features, and speaking engagements. Barton, Gibson & Carr managed the site end-to-end, implementing schema markup, keyword-rich content, fast-loading architecture, and ongoing technical maintenance to keep the site performing strongly in organic search results for topics related to Lyme disease, biological research, and investigative nonfiction.
To deepen audience connection, the team crafted high-impact email marketing campaigns, including automated welcome sequences, newsletter content, and targeted calls-to-action that nurtured readers, journalists, and academic partners. These campaigns increased engagement rates and amplified book-related news, interviews, and events.
Across social platforms—Facebook, Instagram, Twitter/X, LinkedIn, and YouTube—Barton, Gibson & Carr executed a cohesive social media marketing strategy focused on audience education, community building, and brand storytelling. They developed a steady stream of optimized content, including short-form video, quote graphics, book highlights, behind-the-scenes insights, and science-driven posts that reinforced the credibility and authority of Kris Newby’s investigative work.
To accelerate growth and maximize visibility, the agency launched full-scale digital advertising campaigns, including targeted Facebook/Instagram ads, Google Search campaigns, YouTube video ads, and Amazon book promotion strategies. These campaigns drove traffic, increased book sales, boosted pre-orders for related projects, and positioned Bitten as a leading title in investigative journalism and public health discourse.
Through a data-driven, multi-channel digital marketing strategy, Barton, Gibson & Carr helped Bitten reach a broader audience, strengthened Kris Newby’s digital platform, and ensured the book remained a high-visibility, high-impact resource in discussions surrounding Lyme disease, government research, and investigative reporting.