Barton, Gibson & Carr partnered with Tulane University in New Orleans, Louisiana to elevate visibility and enrollment for the prestigious City, Culture & Community (CCC) Master’s Program, a unique interdisciplinary graduate degree exploring urban studies, sociology, anthropology, and the dynamics of culture in modern cities. The agency delivered a comprehensive digital marketing and recruitment strategy designed to enhance national awareness, attract high-intent prospective students, and strengthen Tulane’s position as a leader in social research and urban scholarship.
The campaign began with in-depth market and audience analysis to identify students interested in urban studies, cultural studies, public policy, nonprofit leadership, and community-focused careers. Barton, Gibson & Carr then executed a full-funnel digital marketing plan that included SEO optimization, targeted Google and social media advertising, audience-aligned messaging, and high-value content development. Strategic keyword research for Google Ads ensured the CCC program ranked highly for searches related to Master’s programs in urban studies, community development, and cultural research.
To maximize reach and engagement, the team launched multi-platform social campaigns on Facebook, Instagram, and YouTube, highlighting Tulane’s vibrant New Orleans location, interdisciplinary curriculum, world-class faculty, and real-world research opportunities. Compelling storytelling, student testimonials, and clear enrollment pathways guided prospective applicants from initial interest to completed applications.
Barton, Gibson & Carr also developed email marketing sequences, landing pages optimized for conversion, and a retargeting strategy to re-engage students who previously interacted with program content. Their data-driven approach improved lead quality, boosted application inquiries, and significantly increased awareness of the CCC Master’s Program among domestic and international audiences.
Through innovative digital outreach and strategic recruitment marketing, Barton, Gibson & Carr helped Tulane University expand its applicant pipeline, strengthen its digital presence, and showcase the City, Culture & Community Master’s Program as a premier destination for students passionate about urban life, cultural dynamics, and community transformation.